What name do we use for our distribution channel? For what we do?
First, what we do is a PROFESSION. It requires experience, beginning as an ‘Apprentice.’ The better we get at what we do, the more we produce, the more income we can earn.…and the more value we have to the company.
When many of started, our “Channel” of distribution didn’t really have a particular name. Sometimes it was
· Multi-level Marketing
· Sometimes it was ‘Network Marketing.’
We fell into the umbrella of “The Direct Selling Association” – which is the industry trade group that represents all forms of these channels of independent business owners.
As the Profession has grown in the past decade or more, the term ‘Network Marketing’ has more been adapted to describe companies like Shaklee, which has a pay plan that goes beyond simply selling directly to customers and instead rewards people for leadership, for creating organizations and for building in depth.
These distinctions are clearly outlined in Richard Brooke’s book “The Four Year Career.” The special Shaklee edition of this is available only on www.AltusProductions.com.
There are some reasons in some circles this term ‘network marketing’ isn’t held in high regard. Unfortunately there’s reason for that rap. Companies have exaggerated claims, have marketed inferior products, and have flaunted excessive earnings claims. So yes, a few bad apples can spoil the perceptions of a whole barrel.
This leaves legit companies scrambling for how to distance themselves from those bad apples. Some choose to simply change the name from ‘network marketing’ – although it doesn’t change the actual reality. See more here: “Direct Selling vs. Network Marketing.
If you hear a term like – “Social Marketing” – that may capture the idea of what we do but with a different set of words. It doesn’t necessarily imply only using Social Media, but it can include Social Media as ways to reach out and find some people who might be looking for who we are and what we do.
What we know, bottom line, is that no matter HOW someone finds a customer, the value to us and to them and to the company comes from OUR creating personal relationships with them. For US that’s creating the kinds of repeat customers that have sustained our businesses for decades.
No amount of ‘social media’ alone with create that.
And only when we focus, as Dr. Shaklee started us, on developing organizations, with leadership, do we create the impact of MULTIPLYING, not just addition (and subtraction) that shows up in Direct Sales.
And only then can we legitimately create the kind of ASSET income that can provide generational wealth.
So when you hear the term “Social Marketing”— or some variation — it may simply be a modification to try to accommodate not use the term Network Marketing. See more here.